Client: You told me, you’ve changed XY but you didn’t.
Me: Yes, I have. In order to see the changes you have to empty your cache and reload the site.
Client: Empty what? How do I do that?
Me: (explaining the way through the menus…)
Client: Stop. I can’t explain this to all my visitors. This is too complicated and I never had to do this before on any website. You have to make it work without this empty-cache-and-reload-thing.
Beautiful detail in this concept and design for the 76 Synthesizer iPad app by Jonas Eriksson.
Client: “Why haven’t you changed the website yet? I gave you the information an hour ago! You’re so slow, I might have to think about other options.”
Me: “Have you tried refreshing your browser?”
Client: “Ah, much better, you’re fast!”
"We shouldn’t assume that everyone knows what a hyperlink is."